In the fast-paced world of financial technology, few projects capture the true spirit of innovation, speed, and impact like Bluering’s implementation with Housing Bank in Jordan. In under nine months, Bluering deployed its end-to-end corporate lending platform—automating complex workflows, integrating internal and external systems, and delivering full user training. This outstanding achievement earned Bluering the “Most Innovative Use of Process Automation: Best Project Implementation” award at the Global FinTech Innovation Awards.
In the interview with IBIs, Mr Fares Kobeissi, Chairman and CEO of Bluering, described what made this project a standout success.
A New Standard in Corporate Lending
“Speed was a key differentiator,” Mr Kobeissi explains. “But just as important was the comprehensiveness of our solution. Bluering Commercial covered everything—from origination and credit analysis to administration and disbursement. Housing Bank is one of the largest and most advanced banks in the region, and we were proud to meet their expectations.”
What Makes a Lending Platform Truly Transformative?
According to Mr Kobeissi, digital lending is one of the most complex banking operations to automate, and success requires more than just good software. “The platform needs to be comprehensive, flexible, and intuitive. It must cover all departments and user needs, integrate seamlessly with internal and third-party systems, and be powered by the latest AI technologies.”
And the team? “Absolutely critical,” he adds. “You need a team that not only knows tech but understands banking and credit inside-out.”
No-Code, No Limits
Bluering’s commitment to no-code design is more than a feature—it’s a philosophy. “No-code systems reduce cost, speed up deployment, and allow banks to quickly adapt to changing regulations and market conditions,” says Mr Kobeissi. “It’s about giving banks the agility they need to stay competitive.”
Data, Security, and the Power of AI
With data privacy a top priority, Bluering ensures deployments meet the strictest regulatory and security standards. “We’re compliant with global and local data protection laws. And our AI-powered credit systems gather, structure, and analyse data seamlessly—minimising risk and enabling accurate decision-making.”
Supporting Microfinance, SMEs, and Beyond
While the Housing Bank project focused on Corporate and SME lending, Bluering’s solutions go further. “We’ve developed platforms tailored for FI, NBFI, retail, and microfinance,” Mr Kobeissi notes. “We even offer special pricing for microfinance institutions to make digital transformation more accessible.”
What’s Next for Bluering?
“Our products are always evolving,” Mr Kobeissi reveals. “Version 7 is already in the works, and it includes advanced AI layers, new UX design, mobile apps, and database independence. We’re also preparing to expand our SaaS offering as open banking creates new opportunities in the Middle East.”
The Future of Lending
Mr Kobeissi leaves us with a clear message: “Legacy credit systems are no longer fit for today’s dynamic banking world. To remain competitive, institutions must adopt AI-driven, end-to-end digital lending platforms.”
Want to learn more?
Contact us at info@bluering.com or schedule a demo to see how Bluering can support your digital lending transformation.